what is a hybrid letting agent?

What is a hybrid letting agent?

The auto world has gone mad for the hybrid car - and financial investors love their hybrid products - but what about the property sector? The hybrid letting agent follows the same principles as those behind a Tesla Model S or a Volkswagen Golf GTE: harvesting the still-relevant elements of something outdated and combining it with the innovative to create a better result. Whether it's driving or letting and managing properties, a hybrid offers all the benefits of the new, with none of the drawbacks of the way things used to be done.

    But what is a hybrid letting agent?

    Although there is no official definition, essentially, it's an agency that is evolving in line with what consumers - both landlords and tenants - now want. For example, a decade ago every agency worth its salt had a large, prominent high street office and a fleet of branded cars. Perhaps even fridges full of complimentary beer. The main issue with this type of approach was always the overheads, which could be incredibly high. Consumers still tend to suffer the consequences of such spending, as it's impossible for an agency with a large property to be lean. Today, thanks to advances in tech innovation, high service standards are achievable in other ways. This has given agencies more opportunity to evolve and created the hybrid letting agent

      Are online agents always hybrid letting agents?

      No, there is a distinction between agencies that only offer their services online and those that combine this with personal, face-to-face interaction. Hybrid agents mix the digital with the personal whereas an online agent doesn't provide the element of individual interaction.

    What are the benefits of a hybrid letting agent?

  • Although every agent is different, a hybrid agent - such as Storeys - could offer the following benefits:
  • Face-to-face service but without the financial burden of a high street office forcing costs upward - streamlined offering means reduced expense
  • Using innovative technology - such as proptech - to improve service standards and delivery
  • Lean business practices that focus on generating more value for the consumer rather than spending on unnecessary "extras"
  • Combining extensive industry experience and local knowledge with an agile approach to meeting customer needs
  • Disposing of a "one size fits all" approach and being able to offer a more bespoke and individually tailored service
  • Solutions-focused lettings - looking for ways to improve the lettings experience for landlords and tenants by finding new solutions to old problems
  • Lifestyle convenience - working with an agent that values digital tools and solutions as much as you do ensures the service you receive is aligned with your lifestyle needs

Hybrid letting agents offer an innovative solution to many of the issues that have traditionally dogged high street agencies - as well as the problems that arise for online only operations. From costs that are too high, to service that is too impersonal, the hybrid agent is an alternative that avoids the pitfalls and enjoys all the advantages of both..

To find out how Storeys can benefit you, get in touch with us today 0207-096-0666.


Residential lettings
We pride ourselves on being genuine industry experts, providing a positive experience, from enquiry to after care. Storeys focuses exclusively on lettings, and we value properties, we don’t just list them. Knowledge and innovation mean we can be competitive on costs while also delivering an individually tailored service.
Property management
Storeys is a bespoke offering based on the fundamental principle of value for money – we want happy customers. Paperless tech and eSigning deliver efficiency and convenience, no high street office minimises costs. The result is a streamlined service nimble enough to tailor what we do to suit your needs.
Aesthetics, natural light, building quality, and overall finish – these aren’t ‘extras’ in a Storeys valuation, they’re as much a part of the process as size, condition and location. We look at individual property potential, not generic criteria. Factors like space for modern living arrangements, such as flexible working, are incorporated too. Our valuations are all the more accurate and successful for it. There is a perfect tenant for every property if you know how to find them.
Short-term lettings
Providing value for tenants and continuity for landlords, Storeys short-term lets run from 4 weeks to 6 months. We work with major London relocation teams and a global contacts network to match international tenants to perfect London properties.
Vacant property Management
We can manage your vacant property in-between tenancies or refurbishment, giving you peace of mind that the property is being looked after and inspected on a regular basis.
Superior Marketing
There is just no comparison between static photos and VR when it comes to property marketing. VR allows tenants to do a virtual walk around and get a realistic feel for the property - their expectations are grounded in reality, and properly managed. This makes VR a very effective tool, not just for generating interest and viewings but also converting those to offers. That’s why we partner with VRPM to create a virtual reality perspective for every property we handle.
Airbnb Management
We can manage your Airbnb account and make sure each booking runs smoothly, keys are always available for handover and the property is ready for the next occupation. This can run very well alongside our short-term corporate letting service.
Rent Protection
If your tenant defaults on the rent, Storeys have you covered. We also cover your legal expsenses and pay you rental income if your property is vacant whilst we remarket for new tenants. Don’t worry Storeys have your back.*ask a member of the team for more info. This service is included for every Storeys managed property.